How To Find Design Clients
Some of the best ways to find Graphic Design clients
Your First Client
I would suggest using yourself as your first client. You’ll need a logo, website and social media. You might want to consider making promotional materials like business cards and flyers to leave in local shops/venues.
You’ll also want internal files like a business plan and invoice template. All together, that’s a big chunk of work.
Your First Paying Client
A great place to start is with people you know and that you have a shared trust with. This could be close friends, colleagues/company if you’re currently working in another industry. Ask them if they need anything or know anyone that does.
I started my Graphic Design journey by making all the band posters for the venue I worked the bar at. After doing that for a couple of years I had a decent portfolio. The Landlord of the venue had the idea of starting a newspaper. A few of us got together, I was the one with design experience so I became the sole designer of what became a very successful, independent newspaper that’s still going to this day! I stepped down to give another young designer the opportunity to grow and learn from the environment we’d created.
Referrals
Referrals are a great way to get new clients. Once you’ve built a relationship with a few people, ask them to pass your name on to anyone they think might need your help.
Social Media
Social Media is very competitive. It can be hard to cut through the crowd. At the very least, you want a place for potential clients to see your work other than your website. You can get reviews on Facebook and post testimonials and work. I’d aim for getting a few hundred followers/likes and post at least once a week to show visitors that you’re active and engaging.
Personally I only use Facebook and Instagram. I have a Twitter but never got on with it. I also have DeviantArt which I love but haven’t put enough time into it. Find what works for you.
Website
Your website, like social media, is a great way to showcase your skills. It’s the best place for your portfolio as you can tailor it to be exactly how you want. A great website can generate leads, offer value to your peers/clients, demonstrate your knowledge and be a hub where people can find out about you, contact you or visit your social media.
Moving Forward
Growing a business takes time. Try to set yourself little goals. Keep working on it everyday and business will pick up.
